Results for public relations: 487

Smart PR can deliver huge bang for your marketing buck--if you know what to look for. The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard--and getting harder.

When Rob Kaufelt bought Murray鈥檚 Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the locals...

How to brand and sell a product is rapidly changing as consumers increase their commitment to sustainability, wellness and social media. Today an unprecedented 85 percent of American consumers have purchased an eco-friendly product...

Whether your business is exclusively online, a brick-and-mortar store or a combination, you need publicity. People need to learn about what you offer and why they need your help. Publicity, whether online, print or broadcast, creates visibility that's worth thousands of dollars. How do you get publicity?

These days, most U.S. markets are buyer's markets, meaning that consumers have great leverage to get a lot of value for their dollars.

During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. Consumers will only spend their money when the perceived value of your product or service is greater than the value of their money.

The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media platforms such as blogs, Facebook and Twitter.

Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a local clothing retailer and a delicatessen join up to co-invest in a Yellow Pages ad.

Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that鈥檚 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising.

In past columns I have written about the opportunities created by our current economic climate. Regardless of where you fit on the spectrum of pessimist and optimist, you have to agree that business will never be the same as it was in the past. Too much has changed, and nothing more so than the awareness that entrepreneurs cannot take the future of their business or their current customers for granted.