High fashion brands Prada and Mulberry are today accused of ignoring labour rights abuses in the production of their high cost merchandise by Turkish supplier Desa
The remedy for tackling this time of recession consists of reducing the tax rate for workers, proceeding with targeted investments, cutting costs and putting in place a communication strategy that speaks directly to consumers and makes them feel they are purchasing a quality product, of a higher value than the price they are paying for it, and, finally, it consists of revaluing the supplier-customer relationship
The spreading of the financial problems has hit consumer confidence, leaving the luxury industry another victim of the ebbing tide.