Instead of jumping from trend to trend follow these 6 steps for marketing that really works.
Two-thirds of respondents report remaining positive regarding the economy. Entrepreneurs have just weathered six months of the worst economic conditions in decades. Obviously, you know very well how your business is faring, but do you know how your experience compares to that of your peers?
Look for these qualities before you make an investment. Mandatory centralized marketing programs are probably one of the greatest strengths of franchising. Pooling funds from all of the franchisees in a system gives them...
Consultant and author Mark Amtower offers a guide to winning stimulus funds. Well, there is good news and bad news regarding ARRA, the American Recovery and Reinvestment Act. With nearly $800 billion in funding, there is always good news and bad news.
If you're going it alone, avoid these pitfalls. In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need.
These large-scale internship programs can lead to full-time employment, even in a tough economy.
The culture and politics that made his success possible. Two economists are walking down the street when one sees a $100 bill on the ground. He points and asks, "Is that a $100 bill?"
The market has changed, but smart hiring strategies are timeless. Hiring is more of a headache than ever, so say many companies who receive HR services from my firm.
Simple steps to give your business a competitive edge, on a budget. For startup companies with small budgets, gaining an advantage for your new business or a new product through advertising is both a challenging and risky venture.
Savvy entrepreneurs are looking to social media as another way to market their businesses. Twitter grew 3,000 percent in April. Facebook hosted 61.2 million visitors in March. LinkedIn counts 20 million users worldwide.