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2 Can Be Better Than 1
25 Oct 2009 23:00:00 PST
Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a local clothing retailer and a delicatessen join up to co-invest in a Yellow Pages ad. It's a strange idea, but it's not so unusual in a world in which marketing is more about adding value to customers鈥� lives. Many businesses are discovering a way to drive efficiency, sales and happier customers by joining with other businesses around their common interests.

Tag: entrepreneur , help topics , advertising , sales , public relations , SME , GEICO , marketing
2 Businesses, 1 Marketing Plan
06 Nov 2009 00:00:00 PST
Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a local clothing retailer and a delicatessen join up to co-invest in a Yellow Pages ad.

Tag: entrepreneur , help topics , advertising , sales , public relations , marketing

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