Royal Philips Electronics has nearly doubled its estimated total brand value in a span of five years to $8.1 billion, according to leading brand consultant Interbrand in its 'Best Global Brands 2009' report.
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Despite the global recession, some luxury brands are retaining their value.
Shanghai Automotive Industry Corp (SAIC), China's third-largest automaker, may take over General Motor's Buick brand, which is valued at US$1 billion, the Shanghai Securities News reported on Tuesday.China is the biggest market for GM's Buick, with sales volume exceeding the U.S. in 2008. In 2007, GM sold...
CHICAGO, March 16 - Wal-Mart Stores Inc is relaunching its Great Value private brand with more than 80 new products and distinctive packaging as the world's largest...
CHICAGO, March 16 - Wal-Mart Stores Inc is introducing more than 80 new Great Value products as the world's biggest retailer relaunches its private brand. Andrea Thomas, senior vice president of private brands for Wal-Mart,...
CHICAGO, March 16 - Wal-Mart Stores Inc <WMT.N> is introducing more than 80 new Great Value products as the world's biggest retailer relaunches its private brand. Andrea Thomas, senior vice president of private brands for...
When ranking the value of the Best Global Brands, Interbrand evaluates brand value in the same way any other corporate asset is valued -- on the basis of how much it is likely to earn for the company in the future.
SHANGHAI, Nov 13 - China is falling in love with Hyundai Motor. The South Korean company has accelerated to become the maker of the top selling foreign car brand in the world's largest auto market...
SHANGHAI, Nov 13 - China is falling in love with Hyundai Motor. The South Korean company has accelerated to become the maker of the top selling foreign car brand in the world's largest auto market...