Over 100 designers, tailors, beauticians and sculptors work on each and every Barbie doll.
Barbie, among the most controversial 11.5 inches of plastic ever to hit the toy market, turns 50 this year. Many women that age would consider themselves lucky to remain such objects of desire. But why, in this era of digital games, educational toys and over-involved parents, does our collective fascination with Barbie linger on?
NEW YORK, March 6 - Barbie, the iconic doll that has claimed countless hours of girls' lives in a make-believe world that mirrored real life glamour, high-fashion and fabulous careers, is turning 50. But is...
* Sees strong Barbie sales in 2009 * To roll out strategy for new product concepts within 2 yrs * Flagship House of Barbie store opens in Shanghai on Friday SHANGHAI, March 4 - Mattel...
In the Barbie vs. Bratz war, Barbie has won - at least for now. A federal judge ruled last week that Barbie parent Mattel, and not MGA Entertainment Inc., owns the legal rights to the popular Bratz doll.
...And offers a marketing lesson for the world.
Her career has taken her from the classroom to the boardroom to outer space. She's run for president and competed in NASCAR races, and she's done it with grace--and an impeccable wardrobe.
* Q2 EPS $0.06; Wall Street view $0.01 * Q2 sales down 19 percent * Worldwide Barbie sales fall 15 percent (Adds details on Hasbro, sales, cost cuts) NEW YORK, July 17 - Mattel Inc,...
* Q1 loss $0.14/shr vs. Wall Street loss view $0.13/shr * Q1 sales down 15 percent * Worldwide Q1 gross Barbie sales fell 5 pct * Focused on cost cuts as sales remain challenged *...
* Q1 loss $0.14/shr vs. Wall Street loss view $0.13/shr * Q1 sales down 15 percent * Worldwide Q1 gross Barbie sales fell 5 pct * Focused on cost cuts as sales remain challenged *...