The 77 million baby boomers (adults aged 44 to 62) represent one-quarter of the U.S. population--and a whole lot more of its buying power.
In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
The headlines and market reports were foreboding. But Rami Weiss saw opportunity despite the gloomy economy. Weiss says he enjoyed low startup costs and quick profitability two years ago when launching Boomerater, a networking site where baby boomers can exchange advice on topics ranging from retirement savings to outings for grandkids