Some small business owners are so focused on attracting new customers they forget to take care of the ones they already have. And neglected customers will certainly be ripe for the picking by the competition. Bob Green, president of The Verdi Group, an advertising agency in Rochester, N.Y., offers some easy and inexpensive ways to make sure your regulars keep coming back--and get some more along the way:
The U.S. and Europe will be hit by increasingly severe cuts in advertising spending by marketers, some of who have already begun demanding media agencies lower their fees as one way to cut budgets, according to a top executive of advertising giant Interpublic Group...
LONDON, Oct 19 - Global advertising fell more than expected in the first half of the year but the downturn could be bottoming out, a leading media agency said on Monday. ZenithOptimedia said global ad...
Roy Spence explains why entrepreneurs are the key to our economic future. Roy Spence had two choices when he launched his advertising agency many years ago: He could build something he thought would make him a lot of money, or he could build something that would enrich his life.
* Posts fourth-quarter loss of 24.6 billion yen * Expects weaker-than-expected recovery this year * Reports annual loss of 20.5 billion yen TOKYO, May 11 - Dentsu Inc, Japan's biggest advertising agency, reported a fourth-quarter...
NEW YORK, May 1 - Delta Air Lines on Friday said it picked the Wieden+Kennedy agency to create a new advertising and branding campaign for the airline following its takeover of Northwest Airlines. Wieden+Kennedy, an...
Capital helps struggling businesses by sending them cash for their receivables. In 2005 Jodi Pierce, owner of two commercial print and design stores around Atlanta, landed a whale of a client: a New York advertising agency that bought $30,000 worth of brochures, flyers, banners and other promotional products every month.
LONDON, April 14 - Global advertising spending is set to fall 6.9 percent this year to $453 billion with the Internet the only medium to attract higher expenditure on ads, media agency ZenithOptimedia said, cutting...
DETROIT, Nov 19 - General Motors Corp is reviewing its contracts with ad agencies and other vendors to see whether they should be renewed as the company battles a liquidity crisis amid plummeting auto sales,...
Use your sales skills to mediate between ad agencies and content providers.