Theater of Dreams

The most sparking lingerie fashion show proposed by Shanghai Mode Lingerie 2009

The Chinese women’s “lingerie awareness” has finally begun to awake by the influence of Western lifestyle! The fascinating and alluring lingerie has conquered more and more Chinese women at all ages. Today, lingerie is no longer a simple piece of personal clothing, but also symbolizes the pleasure and the desire! Thus, top lingerie is becoming the mode pursued and China is going to be the first battlefield for the world’s leading lingerie brands in the near future.

On October 19 -20, the 5th edition of Shanghai Mode Lingerie will bring us the unique fashion shows that we never experienced in such close proximity! Western top brands including Aubade, Chantelle, Passionata, Gerbe, Hechter Lingerie, Simone Pérèle from the France, Eva B Bitzer, Fuerstenberg from Germany as well as the leading Chinese lingerie brands such as Gujin, Meisee and Siti will present their latest and most gorgeous collection in the great Fashion Shows during the Gala Evening so as to display the brands’ magnificent designs as well as the exquisite arts and crafts. What’s the trend for next season proposed by the sumptuous Fashion Show named “THEATER OF DREAMS”? Let’s unveil the mystery here.

Gujin

Let’s start our preview with the well-know Chinese brand, Gujin. Gujin is created in 1940’s, its design is beautiful and innovative at the same time, perfectly combines the tradition with the mode.
 
For Shanghai Mode Lingerie 2009, Gujin has presented its latest collection “when Orient meets Occident”, the inspiration mixed the fashion factors with classic atmosphere. The new collection uses the smooth and transparent textures such as silk to create a breathtakingly luxurious look. Typical Chinese colors and patterns have been forged together with western and modern style as well as the sparking shining elements; a contemporary mixed fashion style is born.

Chantelle

Le groupe Chantelle was the first brand to use stretch fabric for corsetry, freeing women from the rigors of whalebone corsets and set the pace for modern trends and fabrics.

Chantelle is celebrating its 60th anniversary with a beautiful new collection. Inspired by Parisian couture the luxurious limited edition set offers an extravagantly feminine half cup and a triangle bra, with matching shorty and mini string and featuring Africa’s signature tattoo pattern on a delicate silver tulle.

Passionata

Today, Passionata offers a feminine and creative lingerie for women of “30 forever”, at smooth prices. Passionata is a brand which aims to emphasize sensual curves and kindles joie de vivre. Passionata enters a modern distribution channel in France. To buy lingerie becomes an impulse purchase success comes immediately.

Irresistibly glamorous in a push-up, a subtle mix of lace and precious velvet ribbon, incredibly charming in chic blurred bohemian prints, devilishly feminine in masculine stripes, the pretty coquette plays with all the facets of the eternal feminine: the entire collection is permeated by the spirit of Parisian elegance and glamour!

Daniel Hechter

Created in 1961, the French lingerie brand Daniel Hechter is today present on all continents with 2500 sales points in the world and 120 corners in Asia. It is in 1991 that Hechter decides to develop a line of lingerie under the brand Daniel Hechter Lingerie. The spectacular development of sales rested on alliance between the color, comfort, refinement and an attitude resolutely innovating in the choice of the fabrics.

The refined French lingerie collection is based on two main axes: a masculine/feminine one and a Japanese one, declined in the Hechter colors: ivory, pink, taupe, and black with some light blue and fuchsia touches.

Ethnic and pop graphic styles characterize the beachwear collection, emphasized in new trendy shapes and highlighted in warm and bright colors.
 
Gerbe

Gerbe is the French premium manufacturer of tights and stockings. Founded in 1904 by Stéphane Gerbe, Gerbe remains a family business until 1984.

In the hands of several financial groups until 2003, the company is now owned by Rhovyl which is a manufacturer of textile materials (fibers, yarn fibers). Made to measure by hand in France by a highly qualified employees, a unique comfort and finishes, a knowledge and quality matchless, are the values of the brand Gerbe.

Each season, Gerbe presents a rich and creative collection within a spirit of elegance, sophistication and femininity which are the symbolic characteristics of the brand.

Simone Pérèle

Everything started in 1948, when Madame Pérèle, a young corset maker, set up a small workshop in Paris. Her independent spirit and wonderful sense of adventure made a lasting impression.

The new spring-summer 2010 collection, “Poetic Summer” expresses an idea of “precious and epicurean creation” which might “shake” Chinese consumers. However, impacted by the soft, exquisite and joyous color, the delicate collection has finally a touch of elegance with the healthy and optimistic idea.

Eva B. Bitzer

Look at these beauties, they are sexy, they are graceful , they are tameless! Is it an Italian fervency? The answer is absolutely “No”.

Eva B. Bitzer is a pure Germany brand founded in 1986 by Eberhard Bitzer. Its history can be traced back to1949. In the year of 2002, Eva B.Bitzer purchased the brand named Fuerstenberg, that consolide once gain its leading position in lingerie industry.

Eva B Eitzer is the specialist of silk. Classic white and black is adorned by luxurious bright golden, charming red, elegant purple. From the very exquisite lace to the lovely color, from the magnificent tissue to the perfect cut, the brand impresses everyone by its unique charm.

Fuerstenberg

Fuerstenberg was founded in 1939 by Baron Benedikt von Fuerstenberg , Made of swiss cotton and french lace, the production of finest blouses and nightwear attracts a number of fans .In 1986, Fuerstenberg launched her first beachwear collection in the Exhibition in Duesseldorf. So far, Fuerstenberg has kept a family business management. Heute, the daughter of the founder Mrs. Stephanie von Fuerstenberg is still working with the company today.

Meisee

Chinese lingerie brands now have played a considerable role as well in the fierce competition market. Guangdong Meisee Underwear Co., Ltd was established in 1988. Through nearly twenty years of development, the company now shows us its ambition and capacity to go into the world market through Shanghai Mode Lingerie.

The new collection pursues the fashion and health, focusing on design and quality, advocating independence and good quality life of women.

Siti

As a young brand of Meisee Group, Siti is the favor of the new generation with its youth, personality and fashion style.

“Love” is the theme of Siti’s new collection, upholding the love life bringing the pure joy everywhere, Using vitality of bright colors, Siti takes the fresh young fashion to you all.

Moreover, three essential factors make the Shanghai Mode Lingerie 2009 be the right choice for you to attend:

Eurovet- undisputed leader in show organizing

As the subsidiary of Fédération de la Maille et de la Lingerie and of Comexposium, Eurovet is aiming to organize proactive shows in order to create business opportunities for its exhibiting firms. Eurovet is the undisputed leader in show organizing: with expertise over 25 years, 17 international trade shows specialized in the textile-clothing sector every year, 37 offices throughout the world, and nearly 100,000 professional visitors worldwide.

Shanghai Mode Lingerie- the leading event in lingerie industry in Asia

Shanghai Mode Lingerie is divided into three areas: Fabric& Accessories, OEM&ODM and Private Lingerie. During the two day exhibition, Conferences will be held to discuss the fashion and market trends, new technologies and sustainability; Ms Jos Berry, lingerie’s top trend spotter will present as well a unique Trends Forum devoted to designers, decision makers and the press, what’s more, glamour Fashion Shows will bring us the latest collections from the world’s top lingerie brands. All exhibitors and visitors could feel the trends closely, share the opinion together and admire the most exquisite arts and crafts. Shanghai Mode Lingerie is obviously the unique and best trade show in lingerie industry in Asia.

Fashion shows - the most admired top lingerie brands

Touch the trend’s pulsation, feel the lingerie’s most admired vogue. On October 19, domestic and international top brands will unveil its latest collection by the fancy Fashion Shows. Brands will show its philosophy, its fantastic inspiration as well as its luxurious style to all audience.

Source form China Textile Magazine

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