Lead Casual Fashion Trend to Promote Development Together

With  "Lead Casual  Fashion  Trend to Promote Development  Together" as  the  theme,  the  9th China Casual Wear Expo  (CHCW  2008) was  grandly held  at  Zhongshan Expo Center  from Oct .  16 to Oct.  19.  The Expo was sponsored  by  Zhongshan Municipal People's Government,  organized  by Zhongshan Shaxi Town Government and Zhongshan Economic  and Trading Bureau,  and  assisted by Shaxi Garment Chamber. The four days' demonstrations and events have proved the position of CHCW among brand expos in the industry and its important influ ence as the leading professional expo for casual wear in China.

The Expo  has  yielded  distinguished  business  fruits,  and  achieved multi-benefit  for exhibitors, professional buyers, sponsors and organizers. Taking full advantage of  the  inherited characteristic  of  profession,  the Expo gathered so many famous brands, among which there were more than 10 national famous brands and trademarks. The trade volume of this Expo reached 7.438 billion Yuan, an increase of 10.26% compared with that of  last year. After  the opening ceremony, some buyers  from  Italy and Spain, due  to  their strong interest  in  exhibitors,  even  didn't  attend  the  reception  held  by municipal  government  and went  all the way  to visit exhibitor's  factories, such as Lihongfa Clothing  Industrial Limited, Tonvex Computer Embroidery Garment  Factory,  etc.  and  reached  several  cooperation  agreements. Besides,  buyers from many countries and regions actively participated in the commerce and trading activities, such as Australia, Malaysia, Canada, Hong Kong, Macao, Taiwan, etc. Many buyers said  that  this successful CHCW provided a better cooperation platform for future business cooperation.In the environment full of disadvantageous factors, such as US f nancial crisis, RMB appreciation, constant  rising  cost,  shrinking  domestic market,  etc.,  the  garment  industry  in Shaxi  is making progress. The successful holding of the Expo is suff cient to prove that the industry is conf dent in the perfect industrial chain and powerful processing and manufacturing capability of Shaxi.

Many professional buyer groups of large-sized department stores from more  than 10 provinces and municipalities, such  as Guangdong,  Fujian,  Zhejiang,  etc. came to visit the Expo and make purchases. Chambers from many  places  flooded  to CHCW in groups, among which some were led by their own leaders. Guests swarmed into the Expo. According to  statistics,  this Expo had  attracted  150,000  person-time  visits  from  overseas  and  domestic  guests,  an increase of 13%  compared with  that of  last  year. The professional level of visitors and large scale of this Expo made it surpass all previous expos in these respects.

With Chinese Casual Wear Industry—Revolution and Breakthrough  in  the New Economic Environment as the theme, industrial association leaders, economists and specialists  for  fashion and brand  research brewed up  a  brain  storm  on  the  important  topics,  such  as "Market Decision Strength  in Channel Exploration", "New Marketing  of China Casual Wear Garment Businesses",  "In  the New Competition Environment, How  to  Learn  f rom  the Market ing Measures  of World  Famous Brands", "Resource  Integration  of Industrial Cluster Advantages  in  the New Competition Environment", etc., which brought a  feast of  thoughts for  all  participants.  Jiang Hengjie, Executive Vice Chairman  of China National Garment Association pointed  out  that  the  key  to  the way  out  for Chinese Casual Wear  industry  lied  in  quality  assurance,  design

innovation and prompt response. Based  on  the  reality  of Guangdong  garment industry, Guangdong Garment  Industry Seminar  on Learning, Research and Production is aimed to fnd the excellent mechanism  and model  for  the  cooperation among  learning,  research  and  production,  gather  and integrate  technical  innovation  elements,  as well  as establish  strategic  system  of  technical  innovation  for regional industry, so as to upgrade the competitiveness of  garment  industry  and  further  promote its development.

"Dancing Phoenix in  the Heaven" was  dancing with  new  casual  fashion  rhythm. Song  and  dance performance with  clear  rhythm  and  famous models' wonderful interpretation of fashion vividly demonstrated the  brilliant  image  of Shaxi Casual Wear  industry  and praised  the new era sprit of  the people  in  the  town—brave, ambitious and gracious. Under  the  brilliant  radiation  of Chinese  opera which was  full  of Chinese  characteristics  and modern elements,  the  fashion show for honor brands—Beauty beyond Shaxi, presented  the distinctive  style of brand garment, which  looked  like  a  delicious  spiritual  feast, with  the  beauty  of  brand  flowing  beyond Shaxi  and filling the heart of everybody.

The  industrial  specialists  at  the  Expo  highly praised  the Expo  for  its  high- level  presentation, tremendous  varieties  and  excellent  quality  of  casual wear,  so  did  the merchants who  came  to  the Expo for  business  cooperation.  The Expo  has  obtained sponsors  from many businesses, not only  in garment industry, but also other industries, such as real estate, telecommunication, water supply, etc. All these proves that more and more businesses has realized the advertising effect and potential business opportunities brought by CHCW.

Source form China Textile Magazine

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