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Yashilin Lead a Positive Trend to Enjoy All the Resources

Published: 11 Apr 2009 13:14:49 PST

Positive trend followers achieve the result with half efforts and negative trend followers achieve half the result with doubled efforts; while positive trend leaders, enjoy all the resources. Confronting with shrinking market due to global financial storm, like other businesses, Zhejiang Yashilin Group Co., Ltd. is experiencing an unprecedented challenge. "Take the advantage and strive in a positive trend", the Deputy GM Qiu Rufei said that the company is breaking through the negative trend and enjoys all the resources.

Fan Zhiyong, manager of a subsidiary shirt company of Yashilin Group, put down the headphone, said: "I have no choice. The order plan is settled even in Feb. and March of the next year." He just declined a small order. From the beginning of this year, the shirt company is in overloaded production, so they have to decline some small orders. Established in 2002, the shirt company is a major force for the Group performance and its sales volume accounts for 10% of the Group. Over the years, we have been maintaining the growth rate of more than 30%. Fan Zhiyong reminded that they started the business from scratch, but now their business covers all over the world, and become the partner of BARKERS and ROSSINI. This year when necktie business of the group is facing a hardship, the shirt company stands out and provides a strong support for the stable development of the Group. Yashilin, starting from printing and dyeing industry, hired a South Korean specialist to impart printing and dyeing technique with monthly pay of 100,000 Yuan in early 1990s. The Company has always boasted its advantage in printing and dyeing, and exercised its functions to the fullest in this "chilly winter". A few years ago, they began to involve in kimono manufacturing, and followed by the position of semi-monopolized in the industry. "No premium craftsmanship, no acceptance for demanding task". As we know, Japanese are strict with quality requirement. Their selection of Yashilin among so many manufacturers is a good proof of Yashilin' s technical advantage. Therefore, kimono manufacturing became another important source for profit increasing.

The main product of the Group-necktie， compared with shirt processing and kimono manufacturing, looks less flourished. However, with the adjustment of product structure, such as enlarge the output of medium and low level polyester necktie and maintain the output of high level pure silk necktie which has increased the share of medium and lowlevel products from 30% at the beginning of the year to 60%, the orders become stable and the business is effectively relieved from the frustrating environment.

Now the company has obtained the authentication and certif. cation of ISO9001, ISO14001, CQC voluntary quality certificate, AAA Excel lent Standardization Enterprise Certificate and provincial qualification certif. cate for measuring and test system, and is listed among one of the top 100-profit-gaining-enterprises in Chinese garment industry. 144 advanced weaving machines yield more than 16 million neckties and 5 million pieces of accessories like shirts and scarves in a year. "As the government enhanced the export rebate rate, it is a great promoter for our proft." Qiu Rufei said that the company will avail of itself this opportunity to follow the trend and realize further development on the basis of "keeping warm for the winter". "We are not only aimed to be a pioneer in domestic garment industry, but ultimately to realize sustainable operation and render Yashilin into a pronoun of global fashion leader with various famous brands." Looking into the future, Qiu Rufei has a trump card up her sleeve.