Communication Coin Coin

By Shang Lin' aiyi

As the dog days waned gradually at the end of August, atmosphere of Shanghai  international  expo  center was still warming up by the opening of  two important  textile  exhibitions: 14th China  international  trade  fair of  home  textile &  accessories  and China international knitting trade fair. The  two  simultaneous  exhibitions, sharing  the  resources so as to fully present the glamour  of products, attracted a raft of suppliers, purchasers home and abroad, which provoked more  opportunities  to generate understanding, cooperation as well as values…

Organi zed  by  China  Home Text i le  Associat ion,  The  Sub- Council  of  Textile  Industry, CCPIT and Messe  Frankfur t  (HK)  Ltd. , Intertextile Shanghai Home Textiles, one  of Asia's most  popular  home texti les  trade  shows,  returns  for its  14th  year,  26--28 August  2008, at  the Shanghai New  International Expo Centre, with  100,000  sqm  of exhibition space. Over sea s  exhibi tor s  ha ve doubled  in  number  this  year.  They are  coming  from  24  countries  and regions,  such  as  I taly,  France, Germany, UK, Sweden, Poland, Belgium, Spain, Greece, Danmark, U.S. , Singapore, Austral ia, New Zealand,  Japan,  Korea,  India, Pakistan,  Turkey, Portugal,  Israel, HK, and Taiwan (China). Growth  in China's  home  textile industry  -imports  and  exports  -  is gaining momentum,  creating  an enormous  opportunity  for  home textile  suppliers. Residential  living space  in China  reached  170 million sqm  last  year,  roughly  equal  to the  ent i re  size of Greece. With all  that  space  to  fill,  home  textile consumpt ion  is skyroc keting along with  demand  for  top  quality, imported  products.  Trade  buyers in China  are eager  to fnd products to match  the  growing  demand for  sophi sticated  and  quality furnishings.  In  2007,  home  textile imports to China rose 25%, earning USD 80 million.

More  than  1,000  suppliers will present  home  textiles  from  floor to  ceiling  at  Intertextile Shanghai Home  Textiles  2008.  To showcase products more effectively,the show  is  organised with  internat ional suppliers in the main  hall  divided by  product  group.

Profile  for  exhibi t include  bed  l inen, blankets &  bedding, terry  &  towel ing products & bath mat, table  and  kitchen  linen,  curtains,  curtain  accessories, upholstery  fabrics &  leather  textile, wall  coverings, carpets & rugs accessories, textile for contract market, fbers/yarns, printing & CAD/CAM/CIM systems, design & styling, trade publications, e-commerce.
 
A large number of well-known domestic enterprises take  active  participation  in  this  show.  They  presented various fashionable, patterns and products. In particular, many enterprises  from Shandong  joined  the exposition and highlighted this exhibition.

Exposition witnessed  and  pushed  forward  the flourishing  development  of Chinese  home  textile industry  in  the  past  14  years. On  each August,  the Exposition  severs  not  only  the  exhibition  trade  fair  for Chinese  home  textiles,  "great  feast"  gathering  home textiles,  "Vane"  of  popular  trend  of  home  textiles, "window"  of  industrial  development  trend,  but  also the  largest-scaled  and most  influential  home  textile- professional exposition in Asia.

Through  this  "window", we  see  that  the  home textile  industry  is  just  under  the  shift  from  the  single product manufacturing  to multi-industrial  and multi-regional  "Home  Textiles" mode;  the  home  textile enterprise  is  just  under  the  shift  from  production-oriented mode  to  consumption-or iented mode, increasing  the  impact  on  the  terminal channel  and consumer  as well;  the  brand  development  of  home textiles becomes more intense and various home textile enterprises under growth are all beginning to implement brand-construction strategy; the fne division of product, channel,  style  and  brand  instill  new  energy  to  the homogenized  air. 

From  individual  products  to whole home textiles, from product guidance to life style, we can see that it become sstronger and bigger, turning new visage for home textile enterpriser to respond to diffculty and challenge.
 
"Constant ly  and  cont inuously  evoking  the innovation and effectiveness of enterprises," saidb the Yang Donghui, the vice chairman of China Nationa Textile and Apparel Council and chairman of Chinese Home Textile Association, and  led by him,  the Chin Home  Textiles  industry  has  been  kept  growing  30% for six years in a row since 2000 through "Making Influence"  and  "Making Market",  enabling  it  to  be one  emerging  industry  in China  home  textile  field and  attracted  a  great  number  of  investors.  Facing the  unprecedented  continuing RMB  appreciation stagnation  of European  and American market, rise of  labor  force  costs,  increasing  raw material  price intense  price  battle  resulted  from  homogeneou competition as well as various unfavorable elements the Chairman Yang Donghui  expects  to  evoke  the industry's  confidence  and  passion  through  series  o new  activities  in  2008  Intertextiles. Yang  Zhaohua vice  chairman  of Sub-Council  of  Textile  Industry  o CCPIT  and  vice  chairman  of Chinese Home  Textile Association can not agree with  it more, and he hold the idea that the Association, taking some prospective measure favorable to industrial development in virtue of the exposition, plays an important role in enhancing the leapfrog development of this industry.

2008  inter textile  featured  the  following perspectives: Strengthening popularity  and  constructing platform Introduced by Yang Zhaohua, "from the past two years, we didn't consider the exposition developmen from  the  scale, but  intended  to  construct  a pleasan trading  platform  for  enterprise  from  various  efforts the  exposition  scale  in  2008  still  keeps  100,000m2 whi le we  have  put  high  demands  on  invi t ing exhibitor  and  purchasers.  To  enhance  and  deepen the  exposition  brand,  expand  the  popularity  of  both domestic and foreign purchaser. Pushing forward the home  textiles industry  to  become strong both  internally and externally turn  out  to  be  our  objects  in  the next following years."
 
Because the show has attracted a  great  number  of  high-quality purchasers,  it  has  set  up  favorable extraverted public praise among the big  enterprises  of  home  textiles, and  its  extraverted  function  turns out  to  be more  influential  in  the home  textiles  industry. After  two years  of  deep  communication between  home  textiles association and  international  craft brothers,  the internationalization  of  exposition becomes higher  and  higher  and  its exporting  becomes  stronger  and stronger.

From  last  year,  the Exposition orgrazition has enlarged the invitation  of  domestic  general merchandise  purchasers  and marketplace  channel  purchasers.

From this year, they focuses on the ten  target markets  in Southwest, Nor theast , Cent ral China,  East China and South China etc . , and  specially  invited  about  200 purchasing managers  among  the general merchandises  and  gave VIP  treatment  so  as  to  extend  this internal  trading  function  of  home textiles through these measures.