Multi-cultural absorption build good brand of YUYUE

Home Textiles is located in beautiful rich zone of the Yellow River Delta ---- Binzhou. It has gone through  four  years  course  of  development.  For more  than  four  years, Home  Textiles  efforts  to create  a  good  environment-friendly  enterprises and  harmonious  development  of  the  situation, seeking to brand development strategy. With the international and domestic business development and  friendly  cooperation, Yuyue  textile  products have  been  exported  to more  than  40  countries and  regions.  It  has  passed  the  ISO9001  quality management  system  certification;  ISO14001 Environmental Management System Certifcation; GB/T28001 Occupational Health  and Safety Management System Certification; Oeko-Tex Standard100  ecological  texti le  certification; SA8000  certification  standards  of  social responsibility;  passed  "in  environment-friendly enterprises acceptance.

It was  awarded  the  "National May  1  Labor Certifcates",  "National Council of Textile advanced unit in  the  building  of a  harmonious  enterprise",    "national products  exempted  from  state  inspection",  "Chinese famous brand" and others honorary  title. Currently,  the United States  has  adopted  a  JCPENNEY  companies;
Martha British  companies; U.S. Wal-Mart Stores  Inc.; United States M • C Company; Kaima U.S. companies; IKEA Sweden (IKEA) companies, many companies post- mortem factory certifcation.

At  present,textile  industry  becoming more  and more competitive, Yuyue home textiles that would  like to be in an invincible position in the market, and enlarge and  strengthen  good  brand, we must  pay  attention to  three  points:  First, we must  enhance  international academic  exchanges  and  technology  ; Second, we must highlight our China's own national characteristics; Third, we must grasp  the product positioning,  to avoid the same, Home Textiles is unique.

First, strengthen  the  spirit  of  international cooperation, expand the international textile market.Closely  fol low  the  international trend, multi - cultural  absorption, more  integration with Chinese characteristics, we need sbsorb the lessons of international market.  there  are many  deficiencies in  vocational  training,  design  style,  the  exchange  of information,  production  sales  business,which  needs continuous  improving, Home  Textiles  designed  to  be integrated  into  the  deep  national  traditional  culture  to form  a  unique  feature,  thus  completely  changed  the situation of  the foreign designs mimic' passive survival.

In order  to broaden  the  international market,  it has been developing fbers and fabrics of functional    in the past  few years. Grasp new materials, new  technology, the  development  and  application  of  technology,   We have developed   the Tencel fber, modal fber, soybean fiber, milk,  fiber,  corn  fiber,  bamboo  fiber,  colored cotton,  Lycra  stretch,  and  so  on  successfully, after coming  to  the market, the  products  are well  known.

At  present  ,our  company  has  formed  the  industrilized production of pure Tencel,but also different blended and interweaved fabric will come appearance in succession.
 
Home  Textiles market  competition  becoming increasingly  fierce, many  of  the  traditional    textile enterprises  has  been  eliminated , with  its  good brand, quality  services  andadvanced management ideas,  it has  touched countless consumers by positive and progressive  team  spirit. To  create "YUYUE" Brand and make  the  enterprise  a  broader  development space, we  have  trained  a  young  designing, developing and producing team which has carving spirits, has built up  a  developing  and  designing  team which  includes multifunctional  style, upholstery, plate marking  and  etc.

In  pattern  designation  and  style  research, we  have invited national famous designers to research brand ,to lead  the  tread  of  consumption. which  embody  strong national  features. At  present, Yuyue Brand  producing workshop  has more  than  800 workers, including  over 50  designers which  are  one  of  companies  owning the most  designers  in  present  national  home textile enterprise.

During  the  course  of  brand  construction, we not  only  attach  importance  to  system  construction for  training  designers, but  also  arrange  designers to  study, draw  alimentation  and  reinforce  energy abroad, Thanks  to  the  designation manners  and managements concept of international famous home textile  brands, we  follow  the  international  tread, draw different  cultures, add more  national  features  and improve brand value.