New natural look for PJ Smoothies
Published: 02 Apr 2009 22:55:16 PST
One of the most popular natural fruit-based drink ranges, PJ Smoothies, recently received a label 'makeover' courtesy of label printers Adare and Avery Dennison's Fasson Global Co-Ex self-adhesive films. PJ Smoothies were the original bottled smoothie drinks, dating back to 1994 - enjoy a 33 per cent share of the UK smoothies market - and have a strong reputation for being both wholesome and flavourful.
The label design from leading agency Landor Associates projects a whole-earth, natural image with a flecked background that conjures up images of parchment; friendly&informal graphics; and crisp information print and barcode. Different colourways identify the 12 flavour variants for the 250 ml single-serving PET bottles. Fasson Global Co-Ex White, which is top-coated for optimal printability, features a BG42 white glassine release liner and Fasson S692N permanent adhesive.
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