The partnership will drive innovation, efficiency and performance for iCrossing’s portfolio of Fortune 500 clients.
NEW YORK, NY – September 10, 2014 – iCrossing announced today it has formed a strategic partnership with Kenshoo to combine its renowned performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s industry-leading media management software. The partnership will drive innovation, efficiency and performance for iCrossing’s portfolio of Fortune 500 clients.
“By integrating Kenshoo into our CMP and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market,” said Brian Powley, global president at iCrossing.
Powley continued, “iCrossing has historically used our own proprietary media management system, but as the digitization of marketing extends we realized the best way for us to continue to drive market-leading results for clients was to integrate Kenshoo’s technology into our CMP and turn our focus to the development of proprietary supplemental tools.”
The partnership will leverage iCrossing’s preferred agency access to the Hearst audience platform, which encompasses data from 200 million unique visitors (UVs) monthly, to deliver audience-based, insight-driven search and social marketing solutions for iCrossing clients. Through its advanced technology, the combined platform will also enable superior performance through precision targeting, supplemental monitoring, and innovative analytical tools.
Kenshoo was selected because of its predictive marketing software and its ability to integrate with iCrossing’s unique data sources and systems to deliver an enhanced experience for clients. Additionally, both iCrossing and Kenshoo have been recognized as best in class media and technology service providers. iCrossing was ranked a “leader” in the Forrester Wave™: Search Marketing Agencies, Q4 2012 report, and Kenshoo was named the “sole leader” in the Forrester Wave™: Bid Management Software, Q4, 2012.
“We’re excited for the opportunity to combine our premium software solutions with iCrossing’s proprietary platform, data and performance media expertise to create an unparalleled offering for brands,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “By leveraging our joint capabilities across search, social, local, mobile, attribution and forecasting, we’ll be able to deliver advanced marketing solutions that drive maximum results for clients.”
In addition, iCrossing’s in-house product development team, led by Chief Technology Officer Peter Randazzo, will continue to build innovative tools to supplement the integrated offering and give clients a competitive advantage.
“Among other agencies, iCrossing has always stood out because of our commitment to in-house technology development,” said Randazzo. “Our dedication remains the same, but we are now shifting our focus toward building the proprietary tools that are most differentiating for our clients and our business.”
Kenshoo is the global leader in predictive marketing software. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world’s most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.
September 10, 2014, 8:56 AM