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Kenshoo Expands in Asia Pacific Japan Region with New Office, Staff, and Local Language Platforms

Published: 04 Sep 2014 23:46:37 PST

Digital Marketing Technology Leader Opens Singapore Office, Expands Team, and Localizes Product

San Francisco (April 30, 2014)– Kenshoo (, the global leader in predictive media optimization technology, today announced it was rapidly expanding its operations and products across China, Japan, and Southeast Asia in order to meet spiraling demand for unified search and social marketing technology.

Kenshoo is launching Chinese and Japanese language versions of its platform, enabling brands and agencies in those markets to use custom versions of local search and social marketing tools through phased rollouts. Kenshoo is also opening a new Singapore office, complementing locations in Hong Kong, Tokyo, and Sydney, to enable deeper service for agencies and advertisers in the Asia Pacific Japan (APJ) region.

Further product enhancements to support China include making Kenshoo ActiveCluster technology available for Baidu, China’s largest search engine. Kenshoo has been integrated with Baidu since 2010 and offers a variety of keyword bid optimization policies for local and international advertisers to capture intent from Chinese consumers. Kenshoo also enables campaign management for Japan’s largest search engine, Yahoo! Japan.

Across APJ, Kenshoo client paid search spend rose 19% year-over-year in the first quarter of 2014 and client revenue jumped 34%. These findings were revealed in Kenshoo Global Search Trends research covering more than three billion ads served into the region. Kenshoo also provides advanced technology solutions for social networks like Facebook and Twitter and saw global social ad spend rise 37% in Q1 as noted in the Kenshoo Search and Social Snapshot.

“We are seeing explosive growth in search and social advertising across Southeast Asia, China, and Japan and Kenshoo is now expanding its operations faster than expected to meet this demand,” said Michel Van Woudenberg, Managing Director, APJ, at Kenshoo. “Local language platforms and deeper in-market presence will give brands and agencies in this region even more horsepower to drive digital marketing performance through Kenshoo. On top of these significant investments, we’re going even further to ensure client success by adding local resources in mainland China.”

Kenshoo recently hired former Facebook Japan and Australia executive, Liam Walsh, to lead search and social sales across Southeast Asia with Singapore as the hub and focus on Indonesia, Philippines, Malaysia, and Thailand. Kenshoo has recently secured alliances with leading brands and agencies in APJ including Taipei Digital Advertising (All Products), Accuen Australia, Mindshare Malaysia, and ebay Australia. The regional growth comes on the heels of Kenshoo’s recent Series E fundraising led by Bain Capital Ventures.

“Our strategy is to focus on providing the best digital marketing technology in the search and social market, and helping advertisers more efficiently connect with their audiences,” said Van Woudenberg. “The next wave of digital marketing will focus on multi-touch attribution and cross-channel forecasting to model out the complete web journey of a consumer across devices up until the time they make a purchase. Kenshoo already delivers leading technology in these areas and we expect adoption to spread rapidly across the region.”

Kenshoo recently launched its Kenshoo Anywhere mobile app, which allows marketers to track the performance of campaigns in real-time, and was also first to market with its Halogen technology, which provides predictive modeling and advanced scenario planning, and SmartPath solution for dynamic attribution.

About Kenshoo

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Bing, Yahoo, Yahoo Japan, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, eBay Enterprise, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

April 30, 2014, 11:36 AM

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