New Mobile Site Delivers Seamless Experience Across All Digital Channels
GRAND FORKS, N.D., April 21, 2014 -- Acme Tools, a leading authorized online retailer of tools and equipment, today announced the launch of its new mobile version of AcmeTools.com for online customers using smartphones. Developed by BlueSky Technology Partners, the new mobile platform leverages Acme Tools' ongoing investment in IBM WebSphere Commerce to deliver a seamless online shopping experience regardless of how customers choose to browse and buy.
Based on a recent IBM study, mobile traffic and sales have continued to soar as a component of overall online sales. In the fourth quarter of 2013, mobile traffic accounted for nearly 35 percent of all online traffic, up 40 percent year-over-year. In addition, mobile sales neared 17 percent of all online sales, an increase of 46 percent over the same period in 2012.
The new Acme Tools mobile site is designed to reduce load time and enhance the user's experience making it easier to browse, search and purchase using a smartphone. Registered users can utilize cross-platform features that include saved wish lists, saved checkout and the convenience of completing a purchase on a smartphone, tablet or laptop. The new mobile site also offers click-to-call and store locator functions and excellent readability on smartphones.
"The new mobile site expands Acme Tools' e-commerce capabilities," said Steve Kuhlman, vice president of corporate operations for Acme Tools. "Mobile optimization ensures Acme Tools' online customers a consistent user experience regardless of platform."
Mobile shoppers will find the same extensive product specifications unique to AcmeTools.com and the exclusive option of shopping by trade, category or brand.
"We recognized the importance of having a mobile friendly site for our customers," stated Paul Kuhlman, vice president of merchandise operations and marketing for Acme Tools. "Our online customers will experience the same excellent shopping experience whether they're using a smartphone, tablet or laptop."
Acme Tools' new e-commerce platform is based on the latest version of IBM's WebSphere Commerce , the industry's leading customer interaction platform. Designed through IBM premier business partner BlueSky Technology Partners , WebSphere Commerce provides Acme Tools with a differentiated e-commerce experience to drive better customer engagement and increased sales through a single platform.
Acme Tools has more than 65 years of industry experience as a major industrial tool distributor and today is one of the premier retailers of tools and equipment with ten retail stores in the Upper Midwest and a leading authorized online retailer offering more than 25,000 products online at AcmeTools.com.
Acme Tools serves the building, remodeling, woodworking and landscaping needs of contractors, woodworkers and do-it-yourselfers.
April 21, 2014, 12:00 PM