Less than seven years after the Kindle introduced the electronic book to the masses, reading e-books is indeed a mass phenomenon. And strong 2013 holiday sales of tablets figures to lead more consumers to content on electronic devices.
76% of American adults say they read a book in either digital or print form over the last year, up from 74% at the end of 2012, according to a study by the Pew Research Center released today. Of those, the percentage who read e-books grew over the past year to 28% in 2013, up from 23% at the end of 2012.
What’s more, the recent holiday season put many more tablet computers and dedicated e-book readers into the hands of consumers, suggesting more growth for e-books ahead. Over the 2013 holiday season, the rate of tablet ownership rose to 42% of American adults in January 2014, up from 34% in September 2013 and 24% in November 2012. Consumers can download and read e-books on tablets such as Amazon.com Inc.’s Kindle Fire, Apple Inc.’s iPad and the Galaxy line of tablets from Samsung Group. Meanwhile, the rate of e-reader ownership rose to 32% in January 2014, up from 24% in September 2013 and 19% in November 2012. Dedicated e-book readers include the basic Amazon Kindle and the Nook from Barnes & Noble Inc.