‘Tis the season for shopping from a smartphone: 23% of U.S. consumers say they would feel comfortable buying all their holiday gifts from a smartphone this year, up from 16% in 2012, according to a survey by shopping web site PriceGrabber. Additionally, 60% of smartphone shoppers in the survey say they are unsure whether they prefer mobile web sites and apps for purchasing and searching for gifts, while 33% say they definitely prefer mobile sites and 7% say they prefer apps.
PriceGrabber surveyed 3,782 U.S. adults online from Oct. 17 to Oct. 31 about how they plan to shop for the holidays this year.
“As retailers have created a more streamlined mobile shopping experience, consumers are getting more comfortable making purchases,” Rojeh Avanesian, senior vice president of marketing at PriceGrabber, says. “Shoppers are looking for deals on items less than $100 and purchasing less expensive items through mobile, while they do research on more expensive items, such as appliances, on their computers.”