Multi-channel retailing, sophisticated supply chain management, linking in-store and web systems and better customer relationship management are making the need for integrated retail information more important than ever, speakers said at today’s Intel Retail Decision Tools webinar, co-sponsored by Internet Retailer.
Intel Corp. laid out the details of its Decision Dashboard product, which brings together products and services from Intel, Scient Inc., Epicentric Inc., Manugistics Group Inc., Mercari Technologies Inc., ProAct Technologies Corp. and Microsoft Corp., to centralize data from disparate systems in an enterprise.
Decision Dashboard provides retailers with real-time data on sales down to the individual store and SKU, inventory levels at stores and warehouses, consumer response to a wide variety of marketing programs, and customer service activity at stores, call centers and retail web sites. Using secure Internet links to the same platform, manufacturers which supply the retailer are provided the same sales, marketing and inventory information for the purpose of setting optimum manufacturing schedules, programming web-based reordering systems and responding to restocking emergencies. The web-based system also supports in-store retailing functions such as merchandising and account management, staffing management and data collection through wireless devices.