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Buyer Community> Trade Intelligence> news> Recession-weary consumers turn to the Internet for bargains, Pew says
Source: Internet Retailer Internet Retailer

Recession-weary consumers turn to the Internet for bargains, Pew says

Published: 09 Apr 2014 23:21:11 PST

The deep economic downturn has more U.S. consumers turning to the Internet to find lower-cost items and services and to sell personal items online, according to new report from the Pew Internet & American Life project.

Bargain hunting was among the main activities of so-called online economic users, the 69% of all U.S. respondents and 88% of Internet users who have used the Internet for recession-related purposes. 67% of online economic users have used the Internet to find the lowest price available for something they needed to buy, Pew found.

However, the study found no notable difference among searches initiated by financially troubled households and those from economically stable households or among different income levels. Younger online economic users (ages 18-29) were especially active in seeking low prices, Pew says.

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