Wal-Mart Stores Inc. has set up a new global e-commerce unit called Global.com to drive online growth in new markets as well as in those where it sells today. The retail giant also restructured its Walmart.com U.S. division to integrate it more closely with store operations.
“Now that we have a well-defined blueprint to continue to grow our online business, it’s time to leverage our size and global footprint to take advantage of this evolving customer trend,” said Eduardo Castro-Wright, vice chairman, in a memo to staff. Castro-Wright oversees both the company’s U.S. operations and its global sourcing organization.
Wal-Mart, which operates e-commerce sites in the U.S., U.K., Canada, Mexico and Brazil, says the Global.com unit will work to develop global e-commerce strategies and create a single global e-commerce platform that could be used in every market. The idea of a single global e-commerce platform echoes the model used by the world’s largest online retailer, Amazon.com Inc.