Wal-Mart Stores Inc., which has shaken up its e-commerce division’s organizational and reporting structure over the last six months, has named Neil Ashe as president and CEO of global e-commerce. He replaces Eduardo Castro-Wright, vice chairman and CEO of global e-commerce and global sourcing, who announced in September that he would retire in July.
Ashe does not hail from retail. He most recently was president of CBS Interactive, where he was responsible for site development and distribution for news-oriented sites including CBS.com, CNET.com, CBSNews.com and CBSSports.com, Wal-Mart says. Ashe came to CBS from his position as CEO of CNET Networks, which CBS bought in 2008. Ashe left CBS Interactive in late 2010 and has since held board positions at several companies, including daily deal operator LivingSocial. He also held a board position with the Interactive Advertising Bureau, a trade group for the online advertising industry.
In announcing the hire, Wal-Mart Stores president and CEO Mike Duke cited Ashe’s experience leading the Internet division within a major corporation and his understanding of the interactive space. The company also noted that Ashe worked with CNET’s China division. Wal-Mart last year bought a minority stake in Chinese web retailer Yihaodian.