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Buyer Community> Trade Intelligence> news> RetailMeNot unveils a coupon app to combat âshowrooming'
Source: Internet Retailer Internet Retailer

RetailMeNot unveils a coupon app to combat âshowrooming'

Published: 09 Apr 2014 23:21:03 PST
Lead Photo

The coupon company's app home screen features a Hot Deals section.

Online coupon kingpin RetailMeNot debuted today an iPhone app with numerous money-saving features and functions, some designed to help retailers combat the “showrooming” phenomenon.

Features of the new iPhone app include curated Hot Deals from popular stores that are updated daily, search for discovering coupons from thousands of merchants, drag-and-drop functionality enabling consumers to quickly paste coupon codes into a folder, more than 1,600 in-store mobile exclusives where consumers need to simply show cashiers the coupons on their iPhone, and predictive store search enabling consumers to find coupons for their favorite retailers in only a few taps.

“Our new iPhone app is one of the best ways merchants can keep highly motivated customers ready to make a purchase within their retail stores as opposed to going online or somewhere else to close a sale,” says John Faith, senior vice president, mobile, at WhaleShark Media Inc., which operates RetailMeNot.com. “Smart mobile coupon strategies give bricks-and-mortar retailers a fighting chance to combat showrooming by giving consumers a reason to stay in-store and buy.”

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