Buyer Community> Trade Intelligence> news> Paid Search engine finds more profits
Source: Internet Retailer Internet Retailer

Paid Search engine finds more profits

Published: 01 Nov 2013 05:24:01 PST

April 23, 2002, 12:00 AM

By Kurt Peters Executive Editor


For the first quarter, paid search engine, which focuses on generating search results for smaller portals and engines, reported net income of $2 million, a 23% increase over the previous quarter, on revenues that rose 9% to $8.7 million from $8 million in the previous quarter.

Driving the growth was an increase in paid click-throughs, which rose 10% to 50.8 million for the quarter from 46.2 million in the fourth quarter of 2001. Average revenue per click-through on’s search engine was $0.17, steady with the previous quarter’s average and up 70% from $0.10 a year ago. For the quarter, the number of active advertiser accounts was 16,500, up 8% from 15,300 active accounts in the previous quarter and up 119% from the 7.500 active advertiser accounts in Q1 2001.

Related Article
Most Popular