September 2, 2008, 12:00 AM
By Don Davis Editor in Chief
With a strategy based on high-tech gear and personalized service, Trek Bicycle Corp. is benefitting from eSoles web-enabled in-store scanning systems designed to get perfect dimensions of a customer’s feet to match with customized footwear insoles.
The 3D TruCapture Kiosk Scanning System from eSoles LLC is designed to produce dimensions within 2.5 minutes. Store clerks can then either match a customer’s dimensions with available eFit “semi-custom” footbed components for a customized fit in-store, or order a fully customized ePro footbed from eSoles.
Trek, based in Waterloo, WI, plans to offer the scanners at 50 of its top dealers in the U.S. plus another 40 to 50 in Europe and Asia, says Glen Hinshaw, CEO of eSoles.