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Buyer Community> Trade Intelligence> news> Consider geography when it comes to Internet ads, says new research
Source: Internet Retailer Internet Retailer

Consider geography when it comes to Internet ads, says new research

Published: 01 Nov 2013 05:23:40 PST

October 6, 2003, 12:00 AM

By Kurt Peters Executive Editor

Internet users in different areas of the country showed decidedly different attitudes to online advertising and shopping, says new research from Advertising.com Inc.

For instance, users in the South Atlantic area not only viewed the most ads per user, they also generated 61% more clicks than the lowest-performing region, says Advertising.com. Shoppers in the Mid Atlantic states, however, were more prone to buy, averaging 53% more conversions than the lowest-performing region. Users in Washington, DC, were least likely to complete a transactions after clicking on an ad, Advertising.com says. Internet users in Colorado are the least likely to click on an advertisement.

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