September 27, 2007, 12:00 AM
By Don Davis Editor in Chief
With some of the biggest names in online retailing, such as WalMart.com and Amazon.com, looking to compete head on with Apple Inc.’s iTunes store, retailers shouldn’t overlook a key audience of digital music buyers: baby boomers.
Today, baby boomers represent one of the most affluent groups of consumers willing to spend money on music, including digital songs, says a new report from New York consumer research firm NPD Group. The report says that more than 70% of the 76 million baby boomers in the U.S. report buying music in the past year, making it the most important buying segment for CDs and an increasingly important market for digital downloads. NPD defines boomers as those born between 1946 and 1964.