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Source: Internet Retailer Internet Retailer

Site search and navigation should hang together on page, says design expert

Published: 01 Nov 2013 05:23:10 PST

August 31, 2006, 12:00 AM

By Don Davis Editor in Chief

 

Left-hand or top-of-the-page navigation scheme, it’s important that all navigation methods be consistent and linked to each other in retail site page layout -- and that includes site search, Neil Clemmons, senior vice president of strategy at interactive agency Critical Mass, tells Internet Retailer. According to data from eye-tracking studies the agency has managed for retail site design clients over the past two years, the site search box, a key part of how visitors find their way around the site, should be associated with the primary navigation scheme on the page.

“People will tend toward a particular navigation scheme, top or left-hand, so driving a common navigation method from the outset on a site is really important because people come to expect that,” he says.

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