August 31, 2006, 12:00 AM
By Don Davis Editor in Chief
Left-hand or top-of-the-page navigation scheme, it’s important that all navigation methods be consistent and linked to each other in retail site page layout -- and that includes site search, Neil Clemmons, senior vice president of strategy at interactive agency Critical Mass, tells Internet Retailer. According to data from eye-tracking studies the agency has managed for retail site design clients over the past two years, the site search box, a key part of how visitors find their way around the site, should be associated with the primary navigation scheme on the page.
“People will tend toward a particular navigation scheme, top or left-hand, so driving a common navigation method from the outset on a site is really important because people come to expect that,” he says.