July 3, 2007, 12:00 AM
By Don Davis Editor in Chief
Great Little Trading Co., an online and catalog retailer of children’s toys, furniture and outerwear based in the United Kingdom, has deployed a new e-commerce platform and added new search and rich media features to its web site, among other technology upgrades. The new technology, from Fresca Ltd., also gives the retailer’s call center staff faster access to product information and aims to improve responses to customer inquiries and telephone orders, says Will Dymott, head of marketing at Great Little Trading Co.
“Our old site was a classic Microsoft Commerce Server site, with a standard left hand navigation bar,” Dymott says. “It looked like a different brand -- it was very ‘90s.’”