The Web Celeb 25 (11-17)

Our No. 11 Web Celeb, Robert Scoble
Age: 43
What: Tech blogger
If there's an important event happening in the tech world, chances are good Robert Scoble is on the scene blogging about it, photographing it and recording video. This former

marketing executive used to blog for Microsoft (nasdaq: MSFT - news - people ) about their products--a position not likely to endear him to an Internet audience. But his

unique style quickly won him fans. In June 2006, he left Microsoft; today, his blog Scobleizer is hugely popular. Scoble also works as managing director of FastCompany.TV,

and is the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.

Our No. 12 Web Celeb, Will Leitch
Age: 33
What: Sports blogger
Leitch rose to fame as the editor of Deadspin, the world's biggest independent sports blog. Published by Gawker Media, it garners an average 536,000 pageviews per day.

Formerly, Leitch was a founding editor of the popular and now-defunct Web site The Black Table. In 2008, he left Deadspin, and now works as a contributing editor to New

York magazine. He's the author of books including God Save the Fan: How Steroid Hypocrites, Soul-Sucking Suits, and a Worldwide Leader Not Named Bush Have Taken the

Fun Out of Sports.

Our No. 13 Web Celeb,Jeff Jarvis
Age: 54
What: Media critic
Jeff Jarvis is an old-media maven turned Internet phenomenon. An associate professor and director of the interactive journalism graduate program at the City University of

New York, he's held jobs in print media ranging from founding editor of Entertainment Weekly to reporter at Chicago Today. But as the editor of media criticism blog Buzz

Machine, Jarvis has become a star. He's a crusader for citizen journalism, a prominent liberal commentator, and, thanks to his frequent appearances on TV and radio, one of

the most cited and quoted names on the Net.

Our No. 14 Web Celeb,Wil Wheaton
Age: 36
What: Blogger, author, actor
Former child star Wil Wheaton has built a new career for himself--as an author, blogger and hero to geeks everywhere. His blog is hugely popular; he's written three books, Just a Geek, Dancing Barefoot and The Happiest Days of Our Lives; and he's one of the most-read users on microblogging site Twitter. As an actor, he is best known for playing Wesley Crusher on Star Trek: The Next Generation.

Our No. 15 Web Celeb,Nate Silver
Age: 30
What: Statistician and blogger
Plenty of pundits predicted Barack Obama would win the 2008 U.S. presidential election. But only Nate Silver, publisher of political forecasting site fivethirtyeight, correctly called the winner for 49 states, the popular vote to within a percentage point, and every U.S. Senate race. For his prescience, Silver--and his site--received plaudits and an increasingly wide following. A math wiz, Silver cut his teeth crunching baseball stats, and invented PECOTA, a system that forecasts the performance of Major League Baseball players.

Our No. 16 Web Celeb,Om Malik
Age: 42
What: Tech blogger
Om Malik has a long history as a tech journalist, writing for outlets including Business 2.0, Red Herring and The Wall Street Journal (he was also one of the founding staffers of Forbes.com). But true celebrity didn't happen for the Indian-born writer until 2001, when he started his own technology blog, GigaOm. The popular site has received funding from sources including San Francisco venture firm True Ventures, and Malik frequently appears in the media and on television as a technology expert.

Our No. 17 Web Celeb,Matt Drudge
Age: 42
What: News Web site editor
How many Web Celebs can boast they helped impeach a president? Only one: Matt Drudge, editor of the Drudge Report, the Web site that, in 1998, broke the news of President Bill Clinton's relationship with former intern Monica Lewinsky. His high-profile site continually made news in the late 1990s by linking to news stories well before they hit the traditional media, and was often cited as an example of the coming era of online journalism. Drudge's star may have dimmed a bit in recent years (He's fallen from to No. 4 to No. 6 to No. 17 on the Web Celeb 25), but the prospects of facing off against a new Democratic presidential administration are promising.