House vs. Master Bills of Lading: A Gold Mine of Opportunity for NVOCCs
Published:20 May 2015 01:05:40 PST
Master and House Bills of Lading are important to all parties in the supply chain, particularly for NVOs, freight forwarders, and 3PLs. Being able to view the relationship between the two bills on a regular basis can mean opening doors to new markets and gaining an inside track on your competitor’s strategy.
A Master Bill is issued by the carrier and can provide important details about the relationship between the carrier and the Non-Vessel Operating Common Carrier (NVOCC) or Beneficial Cargo Owner (BCO). A House Bill, issued by the NVOCC, is between the NVOCC and shipper/BCO—a gold mine of company names and commodity information.
Often multiple House Bills appear under each Master Bill, helping to identify markets, gain market share and obtain sales leads. Users of PIERS TI have already made this a part of lead generation research. Isn’t it time you took the guesswork out of your strategy?
Contact us today to receive a free demo and experience the PIERS difference.