Buyer Community> Trade Intelligence> knowledge> Marketing Strategy - The State of B2B Event Marketing
Source: MarketingProfs MarketingProfs

Marketing Strategy - The State of B2B Event Marketing

Published: 28 Feb 2015 00:22:49 PST

Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.

More than half (57%) of B2B marketers say events were extremely significant for accelerating lead generation/growing their sales pipeline, and an additional 33% say events were somewhat significant.

Most (57%) of the marketers surveyed say they organized only physical events in 2014; 35% conducted a combination of physical and online events; 9% were only virtual.

The most popular type of event was conferences, with 72% of B2B marketers saying they had helped to conduct at least one.

Other popular event types included tradeshows (66%) and exhibitions (55%).

Below, additional key findings from the report, which was based on data from a survey of 212 senior B2B marketing executives.

Objectives

  • 80% of respondents say lead generation and brand building are top objectives for investing in event marketing.
  • 64% say customer engagement is a top objective.

Number of Events

44% of respondents say they conduct or organize more than 10 events per year.

Event Promotion

  • 84% of respondents say email is an effective channel they use to promote events.
  • 68% say their websites and social media pages are effective.

Metrics

76% of respondents say they use the number of leads generated as a metric to measure event effectiveness.

About the research: The report was based on data from a survey of 212 senior B2B marketing executives.

Posted on 17-Dec-2014 by Ayaz Nanji

Share this post:
Related Article
Most Popular
icbu-news010177201201