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Brand Management - Consumers' Favorite Fashion Retailers

Published: 28 Feb 2015 00:22:48 PST

Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.

The report was based on data from an annual poll of consumers in the United States. The 4,300 survey participants were asked to rate their satisfaction with their most recent fashion retailer experience as well as their likelihood to refer that retailer to others. The results were then averaged to into a Composite Loyalty Score.

Kohl's received the second highest composite score, followed by TJ Maxx, Macy's, Dillard's, and JC Penney.

Below, additional key findings from the report.

E-Commerce

Nordstrom is also consumers' favorite e-commerce experience: 56% of respondents are satisfied with Nordstrom.com.

Dillard's, Old Navy, Kohl's, and Ross Stores round out the top 5 in consumers' e-commerce satisfaction.

Shoe Retailers

Payless Shoes ranks as consumers' favorite shoe retailer, followed by DSW, Famous Footwear, Shoe Carnival, and Nike.

About the research: The report was based on data from a survey of 4,300 consumers in the United States.

Posted on 11-Feb-2015 by Ayaz Nanji

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