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Buyer Community> Trade Intelligence> knowledge> Customer Behavior - Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]
Source: MarketingProfs MarketingProfs

Customer Behavior - Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]

Published: 28 Feb 2015 00:22:48 PST

Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a recent report from Offers.com.

Some 70% of those buying gifts say they plan to spend less than $50; 16% plan to spend less than $100.

The men surveyed plan to spend more on gifts compared with the women surveyed ($61 vs. $47, on average).

The report was based on data from a survey of 1,000 adults living in the United States. Some 59% of respondents say they plan to celebrate Valentine's Day this year.

Below, additional key findings from the report.

Most Wanted Valentine's Day Gifts

  • 43% of respondents say they want a trip/vacation for Valentine's Day.
  • 17% want a dinner out.
  • 8% want a new pet.
  • 6% want jewelry.

Gifts Women Would Rather Not Receive

  • 39% of women surveyed do not want to receive a stuffed animal on Valentine's Day.
  • 29% don't want lingerie.
  • 28% don't want alcohol.

Top Reasons Women Celebrate Valentine's Day

  • 55% of women say they celebrate Valentine's Day to spend quality time with their partner.
  • 13% celebrate to give gifts.

Top Reasons Men Celebrate Valentine's Day

  • 51% of men say they celebrate Valentine's Day to spend quality time with their partner.
  • 12% celebrate because they feel obligated.

Check out the infographic for more:

About the research: The report was based on data from a survey of 1,000 adults living in the United States.

Posted on 13-Feb-2015 by Ayaz Nanji

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