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Source: MarketingProfs MarketingProfs

Social Media - How Sochi Does Social Media [Infographic]

Published: 29 Jul 2014 19:39:25 PST

Which brands are getting the most social media attention during the 2014 Winter Olympics? Find out in the following infographic by Offerpop.

Compared with the social media activity of the 2012 London Olympics, this year's Games lagged, at least initially. The hashtag #London2012 boasted 3 million tweets in its first five days vs. the 2.2 million tweets of #Sochi2014's first five days.

The country that used the #Sochi2014 tag the most is Canada, followed by the United States, then Great Britain.

On Twitter, Coca-Cola won gold as the most-tweeted brand by being mentioned in 6,500 tweets.

In second place, #BecauseofMom (for a P&G campaign) was used in 5,800 tweets. Chevy was third, having been mentioned in 3,000 tweets.

To find out more, check out the infographic:

21-Feb-2014

By Verónica Maria Jarski

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