However, of the 73% who are aware of the deduction, just more than half (57%) say they are taking advantage of it on their 2013 tax return.
Nearly two-thirds (64%) of the small business owners deducting marketing expense say they are writing off about the same amount this year as on their 2012 return, 22% are deducting more, and 14% are deducting less.
Below, additional key findings from the report, which was based on data from an online survey conducted on April 3, 2014 among 211 US-based small business owners.
A $500 Refund
- Asked what they would do if they received a $500 tax refund to put toward a single marketing channel, 33% of respondents say they would spend the money on their website.
- 17% say they would put a $500 refund toward Internet advertising, 14% would spend it on a mobile app, and 10% would invest it in a print ad campaign.
- 70% of respondents with marketing budgets say the money they spent in 2013 was a good investment, whereas just 7% say it wasn't. The remaining 23% say they are not sure yet.
- 40% of respondents plan to spend more on marketing in 2014 than they did in 2013, 36% do not plan on spending more, and 24% are still not sure.
About the research: The report was based on data from an online survey conducted on April 3, 2014 of 211 US-based small business owners.
15-Apr-2014 Ayaz Nanji