As companies make changes to survive the economic downturn, their managements often choose marketing as the first candidate for cost cuts. To keep marketers current during these turbulent times, MarketingProfs conducted a survey of members in companies of all industries and sizes to determine how this economic crisis is impacting marketing plans and projections for 2009.
Two-thirds of respondents (68%) believe the current economic crisis will have a negative impact on their business, with detrimental effects anticipated more often by marketers in large organizations (75%) than those in medium (70) or small (65%). Already, 30% claim to have made spending cuts (43% of marketers in large companies), and 22% have made budget reallocations.
These and many other findings will help you understand how your current standing compares to others like you.