The growth of social and mobile technologies has created new ways of connecting, communicating, and learning. It has cleared the path to new habits, attitudes, and assumptions. While all of these things haven't demolished email, they sure have changed the environment in which email exists.
In order to keep up, and remain effective as email marketers, we must adapt.
This 38-page guide will teach you about the email implications of recent technological advancements and how to take the necessary steps to keep pace and continue generating positive email marketing returns.
You will learn how to:
- Address consumers' evolved expectations for email communications
- Send your emails at the best time
- Offer your consumers relevant, targeted content
- Jump on the mobile bandwagon and optimize your email communications for your mobile users
- ... and more!
If you're ready to overhaul your email marketing strategy and you're looking for help navigating the ever-changing email waters, you'll want to keep Seven Trends That Are Changing Email Marketing (and What to Do About Them) handy.