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Trend analysis on consumer electronics development

Published: 10 Nov 2014 23:11:46 PST

picture 1) Wearable products with great popularity
The most eye-catching and most commonly seen products were the smart wearables, which could be seen in every exhibition hall.

Many suppliers further classified smart wearables into some segments, such as products for seniors, for children, and for mobile phones. And the functions were also focused on health management, mobile applications, sports recording and reminding and more. It’s said that 2014 is the startup year of wearable products, which you can feel from the exhibition.

The sports monitoring equipment can be deemed as the entry-level wearable devices, and was also the most popular type of product currently. Such products are easy for you to wear, and can monitor the daily amount of exercise, calories burned and even heart rate through a variety of sensors, and of course also have sleep monitoring function to help you achieve better movement and sleep state.

In terms of wearables forms, most products are designed to be rings and wrist straps. And the new designs allow you to clip on clothes or even be integrated into sports shoes. Most importantly, they are able to automatically collect and analyze data, rather than forcing you to make statistics and analysis of data personally every day. On the exhibition site, you can also see a lot of smart watches integrating the functions of incoming calls and message notification while offering stylish and attractive appearance and the function of jewelry.

Currently, tech giants in the world are actively analyzing the development and feasibility of wearable devices, to make up for profits vacancy of smart phones caused by saturation. Over the next decade, wearable devices will gradually become matured, penetrating into our lives from all aspects. Imagine the future, we hope the sports detection devices can enhance their wearability to better integrate into essential everyday wearable products such as hats, clothing, etc. That will be really fantastic!

2) Smart home leads the trend
Smart home, also known as smart house, allows you to manage home equipment with more convenient means. An example of this point is as follows,
Home devices can be controlled by the use of touch screen, mobile phone, internet or voice recognition, and even scenario operations can be performed to form a linkage of multiple devices; On the other hand, various devices in the smart home can communicate with each other and interactively run depending on different states without the command of the user, thus achieving high efficiency, convenience, comfort and security to the greatest degree.

At present, traditional control methods are still most adopted for smart home control in China, and the traditional control systems are generally established through a wired way; and the functional demands will make the installations more complex. Currently, smart home bus system does not meet the trend any more, and will gradually be eliminated from the market. Security products represent well the concept of home security.

At the fair, we can see the small individual surveillance products were dominant and there were no systematic surveillance systems and solutions for a safe city as appeared in Security China. As individual products are concerned, they were mainly dominated by home surveillance video products, similar to the previous dropcam, which can be directly connected to mobile APP. Such remote-operated product lines were displayed by many suppliers; due to its features of being compact and having strong sense of design, the black and white-based products are suitable for home use. Access control and alarm systems take smart home as carrier and the combination of access/ alarm and surveillance video was a highlight of this fair. Generally, the exhibition booths with the concept of SMART HOME attracted flocks of buyers and also highlighted the concept of smart home.

3) Numerous companies turned to "branding"
China has become the world's largest electronics market, with its consumer electronics market capacity reaching RMB 179 million and its smart phone market capacity exceeding RMB 560 billion; while the emerging smart wearable device market has also a capacity of more than RMB 2.4 billion. In face of such a big market, it's obviously no longer workable to stick to the previous OEM model. Price competition will ultimately make enterprises come to a dead end, and therefore only by establishing its own brand can help create a way to survive among the stereotyped products and achieve greater profits. We can see from the fair that a number of clients have their own brands, and especially in the home appliance sector, there were even some big brand suppliers settled in the Hall of Fame. This shows Hong Kong Electronics Fair is somehow influential, to have attracted Australian big brand AMCOR and Firmsiar, domestically famous brand Linkage Group, Korean brand Mycook, and more.

4) Small-quantity purchase is the future trend
To cater to the increasing demand of small-quantity suppliers, HKTDC has set up a special "small-quantity purchase zone" to create more business opportunities for both the buyers and sellers. Over a thousand products were displayed at the entrance to the Expo Drive to provide products for small-quantity purchase, with MOQ of 50 pieces. This zone is particularly designed for those buyers who wish to purchase a small amount of goods, thus shortening delivery cycles and increasing flexibility to mobilize funds. Different from the orders with MOQ of ten thousand pieces, a minimum order of 50 pieces can be placed here to cater for the various needs of buyers and get more orders for the exhibitors. Products ranging from the unique-modeling kettles and juicers, to remote control units and socket plugs with simple design, and further to the colorful wearable devices, are all available, attracting a good number of interested buyers. Small and attractive order is the future trend!

Summary by the CM (Category Management) team of
1) Consumer electronics industry:
This fair was zoned in the following ways: the Hall of Fame was at the first floor, computers and electronics were on the third floor (mainly for the suppliers who had participated in the Hong Kong Electronics Fair before), and the fifth floor was divided by region into Mainland China Pavilion (suppliers attended the Hong Kong Electronics Fair for the first), Taiwan Pavilion, Korea Pavilion, and Hong Kong Pavilion. Regardless of whichever exhibition hall you visited, the hot products were the same, including tablets, wearables, NFC and Bluetooth products. Some of my suppliers also attended the fair as visitors this time but expressed their disappointment that there were not many new products and that there were very few products related to their industries, such as keyboards, lamps and others. We feel the same in this point that there were not many new products shown at Hong Kong Electronics Fair this time.

2) Home appliance industry:
There were some new products, which showed difference only in terms of function or appearance. However, the home appliance sector is a chronic consumer industry that its products update relatively slowly. Up to now, we can see some products with special appearance in the smart home exhibition hall and also rice cooks with Menu. The entire appliance industry had a variety of products, and the exhibitors basically covered every category of products. Even some less commonly seen chocolate machines also appeared in the exhibition. A few suppliers stated that, although there were not a lot of buyers, they still decided to attend the fair for the reason that there were some buyers would look for them at the fair. In addition, the exhibition fee was expensive so the buyers were more professional, unlike the Canton Fair where good and bad buyers mixed up.

3) Security Industry:
Security products were only a small part of this exhibition, without many exhibitors and big booths. The only large booths focused on product-integrated intelligent security. Main electronic security products: Surveillance equipment, access control and alarm products; but lock products suppliers with prominent performance on Alibaba were nowhere to be seen at the fair. Locks suppliers should have attended the hardware and building materials exhibitions or professional security exhibitions.

By CM Team of

October, 2014

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