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Coke, partners to invest $5 bln in Mexico

Published: 20 Aug 2009 17:22:23 PST

* Investment to come over next five years

* Adds to $5 bln already invested by Coke system since '04

* Mexico is world's biggest per-capita consumer of Coke

TEPOTZOTLAN, Mexico, Aug 20 - Coca-Cola Co and its bottler partners in Mexico plan to invest $5 billion in the country over the next five years, the soft drink giant's chief executive, Muhtar Kent, said on Thursday.

Kent, speaking at the reinaugurating of a juice-making plant in the colonial town of Tepotzotlan, near Mexico City, said the new commitment adds to the $5 billion the Coca-Cola system has already invested in the country since 2004.

Coca-Cola FEMSA , one of the world's biggest Coke bottlers in the world, is Coke's main partner in Mexico, the globe's biggest per-capita consumer of Coke soft drinks. Other small Mexican companies also bottle the drink.

Coca-Cola FEMSA is owned by Monterrey-based brewer FEMSA , maker of the popular Sol, Bohemia, and Tecate beers. Its main rival is Grupo Modelo , the brewer of Corona beer.

President Felipe Calderon said at the same event that foreign direct investment in Mexico during the first half of 2009 totaled $10 billion. The country is facing its worst recession in decades, dragged by the crisis in the United States, where it ships about 80 percent of all its exports.


Source: Reuters

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