HP rolls out high-volume digital press

Published: 10 Jun 2009 03:00:00 PST

HP launched the Indigo WS6000, a high-volume digital press to unlock manufacturing benefits and beat costs for packaged bakery and snack goods. It prints at 98 feet per minute (30 metres per minute) in four-colour mode, and is compatible with a broad range of media – from thinner flexible packaging substrates, to label and shrink sleeve media, to folding carton material, claimed the company. The press is designed to be more cost-effective than the traditional flexographic printing process used in label and packaging production for jobs up to 13,000 linear feet (4,000 linear m), a figure that, according to HP, translates to about 80 per cent of label jobs.
The high-volume, high-quality digital press helps brand owners make their manufacturing supply chains more cost-effective. In addition, label and packaging converter businesses that serve brand owners can reduce make-ready waste while offering enhanced efficiency to their customers by moving production to a just-in-time environment that diminishes warehousing and inventory needs. It offers a combination of quality, fast turnaround and flexibility that enable customers to pursue new revenue opportunities.