Even if
advertising on TV, the Internet and in the press is important, the
strongest vector for advertising remains word of mouth. The Polish are
used to doing their shopping 7 days a week and at any time of day or
night. Many stores stay open very late (10 pm) and even 24/24 (even in
the country). Even if there are many big shopping centers and super and
hypermarkets, the Polish consumer likes to do his shopping in different
general stores and markets or small and medium size local shops.
Whether a product is foreign or Polish is not very important.
Consumer profile and purchasing power
The average age
of the Polish population is 37, and the unemployment rate is 9%. There
are great differences in salaries according to the region and the
sector of employment (the largest in the EU); the official average
salary at the end of 2007 was 800 EUR. Consumer behavior depends on the
level of their income. The low income of Polish people (on average 540
EUR gross per month) explains why they pay close attention to prices.
But for the middle and upper classes (whose salaries are almost
equivalent to the average in the EU 15) quality and brand are becoming
more and more important as is service (during and after sales). Sales
have become very fashionable.
In a few years, distribution has become practically a private
sector and the number of outlets has risen considerably. However,
nowadays, this sector remains unstructured with a majority of small
shops in rural areas where hypermarkets have not yet set up business.
On the other hand, in large towns, the big foreign groups have moved in
and out of 900 supermarkets, 432 are of foreign origin. We can mention:
- Real which belongs to the Metro AG group and has 27 stores,
- Hypernova (Ahold group) with 27 stores,
- Tesco with 37 stores,
- Auchan, Geant and Carrefour (respectively 19, 17 and 14 outlets).
Among the discount stores, we can recognize the names:
- Biedronka,
- Plus discount, etc.
Modern distribution (hypermarkets, supermarkets, discount) had a market
share in the food trade of 35% in 2004. We can suppose that the trend
will evolve in favour of discount stores and small shops in small towns
in Poland.
It is estimated that, ten years from now, Poland will have an identical
distribution system to that existing in western countries.
On the other hand, specialized distribution does not escape either from internationalization:
- in the DIY sector, we find Leroy Merlin, Castorama...
- for household appliances, Ikea, Conforama... are on the scene
- for sports items, we find Décathlon, Go sport, etc.
Member of World Trade Organisation Member of OECD Party to the Kyoto protocol Party to the Washington convention on International trade in endangered species of wild fauna and flora Party to the Basel convention on the Control of Transboudary Movements of Hazardous Wastes and their disposal Party to the Montreal protocol on Substances that deplete the Ozone Layer Wassenaar arrangement on export controls for conventional arms and dual-use goods and technologies Party of the International coffee agreement 2001
As it joined the European Union on 1 May 2004, Poland applies the commercial policy of the EU, for example antidumping or anti-subsidy measures. The import regime of the European Union, especially in the sector of textile goods,
is widespread in Poland. If the country integrated much of community
legislation the day it joined the EU, a transition period was defined
to adapt the rest of community benefits such as, for example, the free
movement of salaried workers or coastal navigation services for some
member States. In addition, Poland was given time until 2008 to bring
up to standard its marketing authorizations for pharmaceutical
products. Time was also given until 2005 to bring licenses for medical
apparatus up to standard.
The EU has a liberal import regime where having to obtain import
licenses is not usual. However, you should make sure that importing a
particular product does not need an import license.
At the European level, agricultural products are protected within the framework of the common agricultural policy
and textile goods coming from China, Belarus, North Korea, Montenegro,
Kosovo and Uzbekistan are subject to particular formalities and to
import licenses or control procedures (export document, inspection
document).
Customs duties and taxes on imports
Transactions carried out inside the EEA are free of duty.
The European Union's Common Customs Tarif (CCT) applies to goods from
outside Europe. In general, duty is relatively low, especially for
industrial goods (4.2% on average).
Customs classification
The combined Nomenclature of the European Community (EC) integrates the
HS nomenclature and has supplementary eight figure subdivisions and its
own legal notes created for community purposes.
Import procedures
When goods from
inside the community are introduced into Poland, the exporter is
obliged to fill in, at the end of the month, a Declaration of Exchange
of Goods or Intrastat Declaration.
The Customs declaration (SAD) is still in force for trade between Poland and third countries.
Poland's main ports are Gdansk and Szeczin-Swinoujscie.
They have been considerably improved over the last few years with a
view to European integration. In 2003, 51 052 000 tonnes of maritime
freight transited via Poland.
Goods freight by road represented 74.4 billion tonnes-kms in 2001.
The Polish rail network is the third rail network in Europe for its
infrastructures, the second for the volume of goods transported, and is
the leading employer in Poland. International lines (Intercity) give
excellent service but the regional lines remain poor. Modernization is
essential as regards signals and rolling stock, for about 40% of goods
traffic is carried out by rail (in 2003, 47 400 million tonnes-km of
freight were carried by this means of transport).
Industry in Poland contributes 38.2% to GDP, including 7.9% by the
building sector, which is the most dynamic sector. According to the
study of the state of the economy in January 2008 published by the
Polish Office of Statistics, the best situation concerns the sectors of
industrial processing (excluding the textile industry), paper, chemical
products, transport vehicles, rubber, synthetic materials, metals, the
mechanical industries and medical, optical and precision apparatus
industry, IT, foodstuffs and tobacco goods and furniture.