Today, the Canadian consumer is more and more aware of the problems of the environment and overconsumption. He looks more closely at the quality of a product, its origin, its composition and its price. However, he remains excessively subjected to advertising and is inclined to buy trendy products.
Consumer profile and purchasing power
The Canadians' standard of living is one of the highest in the world.
At the present time, purchasing behavior is changing especially among young adult Canadians. Their objective, for most of them, is to finish their studies, buy a property and have children. Middle-aged adults and baby-boomers (the 1946-1966 generation) treat themselves to many leisure activities. Canadians care about their food and do not hesitate to buy natural, organic healthfoods. Everything concerning comfort and well-being is very important.
The size of the country, some 10 million km2, complicates distribution on a national scale. Big companies have set up nerve centers for warehousing and redistribution of goods all over Canada. Most of these redistribution centers are located in Halifax, Montreal, Toronto and Vancouver.
The difficulty involved in getting to the various regions, the distinctive features of each of them, make marketing a product complex. The Office of Consumer Affairs is the national authority for monitoring and regulating consumption in Canada.
Market shares
In the 1990s, the Canadian distribution market underwent changes after the arrival of American distributors like Costco (cash & carry reserved for professionals), Wal-Mart (hypermarkets) and Home-Dépot (DIY-hardware-decoration).
The food trade sector is very concentrated and dominated by a few big groups especially the national names Sobey and Loblaw with the American Wal-mart.
Member of World Trade Organisation Member of OECD Party to the Kyoto protocol Party to the Washington convention on International trade in endangered species of wild fauna and flora Party to the Basel convention on the Control of Transboudary Movements of Hazardous Wastes and their disposal Party to the Montreal protocol on Substances that deplete the Ozone Layer Wassenaar arrangement on export controls for conventional arms and dual-use goods and technologies
The Canada Customs Act which regulates the Canadian import system, corresponds to a free trade model in which most imports do not need any authorization. There are however what are known as tariff quotas, especially for wheat, barley, beef and cheese. To be granted this quota you must request a General Import Permit, for which you must produce a pro forma invoice at the Export and Import Controls Bureau of the Ministry of Foreign Trade.
Some goods are prohibited, especially importing second hand motorized vehicles, except for vehicles coming from the USA (the rules are becoming more flexible for Mexico)
The rules of origin allowing reduction of duties, especially for textiles, have been draconian since the agreements within the NAFTA (annexe 401 on the original rules, incorporated afterwards in national legislation). These rules are considerably favorable to products which have proof of their origin in the USA.
Moreover, Canada is one of the big users of anti-dumping measures, with more than 85 products concerned (SIMA, Special Import Measures Act). These measures affect 35 countries or Customs areas (including the EU, for example). More than 50% of the products concerned are metallurgical.
For further information about import regulations and procedures in Canada, please consult the article Importing Goods into Canada produced by the Canada Border Services Agency.
To know what to do to import a product into Canada, consult the Guide to Importing of the Canada Border Services Agency.
For imported goods to clear Customs the following documents are needed: release with full accounting and payment (paper option); release on minimum documentation (RMD) (paper or EDI option); G7 Import One Step Release on Full Documentation (RFD) (EDI option). For further information, consult the Canada Border Services Agency website.
The case of samples
For import, export and re-export of commercial samples the ATA carnet is generally used. It must be written on the product that it is a free sample and that it may not be sold. A maximum quantity or value may however be applied. For further information, consult the Canada Business website.
Road transport of goods accounts for 50% of commercial freight.
Vancouver is Canada's biggest port and is constantly classified among the first five North American ports in terms of tonnage of imports and exports. It is the biggest bulk goods port on the west coast of North America with a tonnage of more than 79.3 million tonnes in 2006.
All the ports of eastern Canada amounted to 68.9 MT in 2006.
The type of production differs according to the province; the following table shows the industry responsible for GDP growth by province and by territory:
Alberta
Petrochemicals and oil sands
British Columbia
Natural Gas
Manitoba
Canola (colza) and Wheat
Saskatchewan
Mining and cereal growing
Newfoundland and Labrador
Nickel and oil fields
New Brunswick
Wood pulp
Prince Edward Island
Agriculture
Nova Scotia
Services sector
Quebec
Hydro-electric energy, Aerospace, Metal processing and pharmaceuticals