HTC buys design house to accent smart phone style
Published: 03 Dec 2008 18:31:13 PSTSAN FRANCISCO, Dec 3 - HTC Corp, maker of the new Google Inc Android G1 smartphone, has bought design consultancy One & Co to tap its fashion expertise in everything from furniture to snowboard boots.
Financial terms were not disclosed.
"We want to keep it as a design consultancy. One & Co has a whole breadth of ideas that could translate to a phone," said Horace Luke, chief innovation officer at Taiwan-based HTC.
One & Co, housed in one of the many converted warehouses in San Francisco's high-tech district, employs designers from around the world to create innovative products such as furniture made of silver-plated timber.
The Android G1 phone went on sale last month in the United States at Deutsche Telekom's T-Mobile.
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