Des Moines, IA, China's Big Car Export Hub?

If it goes according to the plans of two competing car dealers, Des Moines, Iowa, will become the center of the Chinese car export revolution. The Chinese car invasion has been long feared, but so far has not materialized. Two guys in Des Moines are on a Chinese trade mission …

According to the Des Moines Register, Gene Gabus, a “second-generation patriarch of a family that’s dominated Iowa auto sales for years, believes his team may be ready to offer cheap, fuel-efficient Shuanghuan Nobles early next year.” They plan to sell between 20,000 and 25,000 of the depicted Noble G4s in America in 2010. Gabus may also sell Made in India- Mahindra pickups, and possibly Made in China Brilliance cars. 

Neighboring Max Holmes, a Hyundai and Chevrolet dealer, has similar plans. He also thinks Gabus has his work cut out for him. Holmes spent four years chasing Chinese cars, so far without success. All that Holmes received was an expensive education: “It takes a long time to get these vehicles certified.” Mum’s the word from which Chinese company Holmes plans to buy the Made in China automobiles.

Gabus has similar certification problems. For instance, he had to make Shuanghuan switch the engine for a Suzuki engine that already had passed U.S. certification.