Toyota to sell new Prius in China from early 2010
Published: 12 Aug 2009 18:32:14 PSTShanghai, August 12 (Gasgoo.com) Toyota Motor plans to start selling its latest generation Prius cars in China next year, possibly as early as March, the Wall Street Journal reported today, citing Toyota executives.
The decision by the Japanese auto giant comes despite poor sales of the gasoline-electric Prius hybrid car in China in recent years. Toyota is targeting sales of 3,000 new Prius cars a year in China. That was also the annual target for the original Prius, launched in China in late 2005.
However, sales of Prius made by joint venture FAW Toyota have been sluggish, partly because of the car's high price of up to 280,000 yuan ($41,000). Toyota managed to sell only 550 Prius vehicles last year, down from slightly less than 1,000 in 2007.
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