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Source: Global Times Global Times

Mitsuoka plans to sell in China

Published: 27 Sep 2009 20:02:01 PST


Japan's Mitsuoka Motor Co. announced Tuesday it will expand into Japan's rental car market and offer its luxury range in China.

The Toyama-based automaker says it will open a showroom in Beijing in April 2010 after resolved a dispute over trademark rights.

The Orochi will spearhead Mitsuoka's debut into China. The company plans to display the car at next year's Beijing Auto Show, and to open dealerships in Beijing, Shanghai and Guangzhou.

With a goal of selling 35 vehicles in China in the first fiscal year, Orochi is expected to cost 50 percent more in China than it does in Japan.

Agencies and Shi Jierui contributed to this story

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