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Haier eyes PC markets in developing countries

Published: 15 Jun 2009 17:30:54 PST

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Jun. 16, 2009 (China Knowledge) - Haier Group, the fourth largest white goods manufacturer in the world and parent of Haier Electronics Group Co Ltd<1169> and Qingdao Haier Co Ltd<600690>, plans to sell its PCs in up to 20 developing countries via their government auctions, sources reported.

Haier is cooperating with NComputing, a California-based provider of virtual desktop technology, to offer cut-price computing solutions through the latter's device that functions like a virtual server.

NComputing's device enables up to 11 users to work on one mid-range desktop PC. The device is suitable for environments such as schools, where low-power PC applications are commonly used.

The two partners won a government tender in Macedonia in May, which needs 18,000 PCs for schools.

The two companies will target 18 to 20 developing countries in Africa, Latin America and Asia, according to Raj Shah, marketing head of NComputing, adding that both firms hope to enter the U.S. market eventually.

The Chinese electronic maker reported revenue of RMB 122 billion in global markets in 2008, representing a year-on-year increase of 8%.

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