H&M opens store in Beijing

Published: 26 Apr 2009 18:29:22 PST

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Apr. 27, 2009 (China Knowledge) - Swedish clothing retailer Hennes&Mauritz AB (H&M) on Thursday launched its first store in Qianmen street, one of the oldest commercial street in China's capital city Beijing, sources reported.

Ann-Sofie Johansson, head of Design, said the crowded flagship store was beyond the expectation, especially in a bad rainy day, and hopes the local residents will enjoy H&M.

Furthermore, Spanish fashion chain Zara and U.S. ice-cream seller Haagen-dazs also plans to open their outlets in Qianmen street, according to local official.

H&M previously announced it will add 255 stores worldwide in 2009, including 5 outlets in China, in spite of the economic downturn, according to China Knowledge' earlier report.